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| Adams Exterminating Company |
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Adams Exterminating Company Adams Exterminating, a family-owned pest control company, has served the North Texas area for over 60 years. Four generations of Adams have run the Denton-based business since its inception in 1947. In January 2007, for their 60th anniversary, Adams decided it was time to take a different approach in their marketing. Dark Horse Productions developed a new creative direction for Adams Exterminating, setting the company apart from the cluttered ads of most pest control companies and answering the "What's in it for me?" question of the homeowner. Utilizing white space and a clear-cut message, the new ad campaign is increasing attention through a combination of newspaper ads, door hangers, point-of-sale materials, truck graphics and billboards. All ads send the consumer to the telephone or the recently redesigned, user-friendly website. There are also big plans for the Adams' mouse in an upcoming interactive promotion. Click on the thumbnails below to view a larger image.     |
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