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| Bill Utter Ford Preowned |
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Bill Utter Ford, Pre-Owned Vehicles: Website Design & Optimization Like most dealerships, Bill Utter Ford used a website template provided by their manufacturer for their online presence. However, the time came when they needed to personalize and expand their site into something that would stand up against all the used car competition. More than just a redesign, Bill Utter Ford needed a way to get a fresh look while still having access to the extensive used car database. Dark Horse met and exceeded the project demands with a state-of-the-art website that looks as good as it functions. With a new design and a new functionality, the site has a page (or multiple pages) for every car in the database, giving the site an increased page count that ranks to 2700 pages. Add that to the site optimization, pay per click promotion and press release campaign, and Bill Utter Ford now has a substantial, reoccurring web lead system. |
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