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| NorthStar Bank |
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NorthStar Bank of Texas: Branding Campaign In January 1999, NorthStar Bank of Texas was formed, growing from a small, two-branch entity known as the Lake Cities State Bank to a bank built for all of Denton County. With a new name and dreams of expansion, NorthStar needed an identity, a look and a brand, to take them from small to big. Dark Horse Productions developed a branding campaign with a structured set of graphic standards to keep their growing branches consistent in style. As the bank grew, so did their marketing, with weekly newspaper ads, service brochures, direct mail, vehicle graphics and location signage. Since their beginning, NorthStar Bank has gone from $39 million to over $400 million in assets, with a line of banking centers stretching from Colleyville to Pilot Point, and every place in between. Click on the thumbnails below to view a larger image.  
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