Wilson N. Jones Medical Center: 2nd Year Marketing Campaign

With a new year came a new marketing direction for Wilson N. Jones Medical Center in Sherman, Texas. With a highly competitive market for cardiac services, WNJ wanted to focus all their advertising on their superior cardiac care center. Three two-week flights focused on specific disciplines within the cardiac department, featuring their state-of-the-art technology and outstanding cardiac team.

As in 2006, the 2007 campaign reached every Grayson County home four times, through a blitz of television, newspaper and direct mail advertising.

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