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| Mid-South Synergy Wild-Blue |
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Mid-South Synergy Electric Cooperative: WildBlue Advertising Campaign Mid-South Synergy introduced satellite-speed internet to their rural electric member-owners. Located in the rapid growth region just north of Houston, Mid-South had a lot of noise to overcome to get their message heard. The approach? Appealing to the rural nature of their target audience, and relying on a common country stereotype that everyone could relate to. The results? A successful campaign that doubled WildBlue sales for Mid-South. | |
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