"The first television spot I produced cost the client $80 and Increased sales by over 200%. Things have changed but we still know a few shortcuts. Broadcast is not for every situation but when It's right It kicks." - Jerry

Dark Horse knows how to get the most out of your broadcast dollar. Our radio, film and video production team will produce effective commercials and videos for your company. New technologies provide opportunities for low cost production techniques with high broadcast production value. There are millions of ads out there. We’ll give your audience reason to respond to yours while staying well within your production budget.

Our broadcast production is designed with one idea in mind: compelling the audience to buy your product. Our award-winning television and radio commercials and corporate videos present an image you will be proud of. Thirty-five or sixteen millimeter film, high definition television (HDTV), Beta or mini DV, or webcast- we use whatever format best fits your project and budget. Our broadcast producers work with specialty production crews throughout North America to keep your broadcast project on time and on budget.

We’ll make sure your commercial provokes an emotional response that makes customers want to buy what you have to sell.

Television: Television is one of the most effective ways to reach a broad target. Television combines sight, sound and motion to create an emotional response within viewers. When these elements come together, they create personality. People don’t identify with products; they identify with brands. And the difference between a brand and a product is personality.

Television and video have the unique ability to demonstrate your product. We can show how it works, what it does, or why people need it. Film and video production techniques can showcase your product to highlight details that consumers wouldn’t otherwise notice.

Television programming can be geographically specific. Cable television allows you to do just that. We have the broadcast data and the experience to determine which cable networks, channels, shows and times give you the best exposure to your target. Delivery techniques should be product and customer specific. Strategic broadcast planning is a Dark Horse specialty.

Radio: Radio commercials are sometimes the best solution. Radio uses the theater of the mind to give life to your product or service. We have experience developing innovative radio promotions. Dark Horse will use the advantages of radio production to help deliver your on-air personality.

Radio commercials also give you high exposure at a low cost. Listeners hear radio commercials over and over again because radio is mobile; you can reach your audience in their homes, their cars, their offices, on vacation, even while they shop.

Radio advertising also offers precise demographic targeting. With so many different stations, you can focus on your specific audience. Most radio stations are formatted for only one type of listener. Jazz, talk, pop, country, oldies, morning shows and news are just a few of the audience-specific formats. We can help you choose the station that your customers listen to.

Radio commercials provoke response because they are memorable. Imagination is the key to good radio advertising. When no visuals are provided, listeners imagine their own pictures. Research has shown that listener involvement increases message retention.

Video: If you need to train new employees, explain the history of your company, create or enhance a corporate image, or provide a product demonstration, corporate video may be your answer. For over 20 years, Dark Horse has been producing corporate videos for Fortune 500 companies. VHS, DVD, closed circuit, and web casts all can be utilized to deliver your corporate video message. Our high-quality video production is always clear, always sharp, and always effective.