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Strategic Marketing & Planning

"Our mission is to think outside of the box but in line with all your objectives to produce targeted and trackable results." 


Thinking. Planning. Creating. Delivering. Tracking.

We have developed strategies to create many successful advertising and marketing campaigns over the years. Our fully integrated and comprehensive services, using innovative and ever-evolving technology, have allowed us to target the right message to the right audience.

Strategic marketing helps organizations of all sizes build brands and drive revenue by making certain that your audience knows who you are, what you do, and how your product or service will help them. But in the end, it boils down to filling the pipeline and closing sales.

We keep your program on the front burner. We ensure all milestones are met and the objective is kept firmly in our sites.

We assess your competition, determine positioning and review your target audience. We time the execution of your campaign according to historical trends or new developments in the marketplace. After completion of these essential preliminaries, we’re ready to develop creative approaches and media strategy.

Tracking the results of the plan allows you to evaluate and adjust business planning. Tracking can provide solid figures, allowing you to see what your return on investment.

In today's competitive marketplace, a consistent approach in presenting your product or service in a way that will outsell the competition is critical. To do this, you must have a well-defined method for the day-to-day implementation. A strategy without the resources or the expertise to follow through will not have the momentum to produce results.


Which media will work for you? A good strategic marketing plan includes a variety of advertising vehicles, but how do you know which combination will work best for your product or service? Radio or television commercials, the Internet, newspaper or magazine placement, direct marketing, outdoor… today’s media jungle can be confusing. At Dark Horse, we know the efficiencies of every advertising medium and can help you decide which ones will be the most effective for you.

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