Readers will decide in a nanosecond whether or not an ad is worth their time. There is stiff competition for the eyes and minds of your target audience. With so much advertising available today, the strength and uniqueness of your message is what sets you apart.

Print advertising follows a different set of rules from other conventional methods of advertising.

1) Believability. The written word is taken as fact, even if it is in the form of a paid advertisement.

2) Credibility. Printed materials are used as a reference. Studies show that people who go to buy a car have a newspaper with that car's ad folded up on the front seat.

3) Consistency. With repetition, people expect you to be there; they look for your ad to see that you're still there.